Our business is about creating unique, memorable and rewarding visitor experiences, achieved through the passion and dynamism of our teams, and having a unique portfolio of iconic brands. Inside these pages you can read the stories of how we create amazing experiences for over 60 million guests a year.
Location based entertainment, or more specifically visitor attractions, is a dynamic, fast growing and fun industry. Within this market, Merlin Entertainments is truly unique both in terms of its breadth of quality ‘branded’ businesses and its unrivalled commercial success.
As one of the leading entertainment companies in the world, Merlin defines its values not just by the passionate way we do business but also the way we treat our people, our visitors, our suppliers, the creatures in our charge and the communities, and environment in which we operate. At Merlin We Care.
We call this ‘Being a Force for Good’ and focus our efforts in the following key areas: Sustainability and the Environment; Marine and Wildlife conservation; Merlin’s Magic Wand Children’s Charity; and Accessibility.
Our primary goal is to deliver safe and memorable experiences to our guests. Central to this is our absolute commitment to achieving the highest standards in health, safety and security, thereby fulfilling the trust placed in us by our guests, employees, business partners and shareholders.
We constantly strive to raise the bar in our health, safety and security standards and performance. Our highly skilled management teams and passionate employees work to manage risks, prevent accidents and help protect the magic of our guest experiences. Indeed, Protecting the Magic is the name that we’ve given to our on-going internal programme to sustain awareness, drive workforce engagement and uphold a positive and proactive safety culture.
Supporting this, we have designed and implemented systems and procedures to effectively assess and mitigate risk, whilst building robust capability and fostering strong health and safety expertise across the Group.
We also work with industry partners, both nationally and internationally, to design and set new safety rules and requirements. To this end, we remain an active member of the British Association of Leisure Parks, Piers and Attractions (BALPPA) and the International Association of Amusement Parks and Attractions (IAAPA) and have representation on their respective Health & Safety Management Committees. These Committees seek to develop new standards, guidance and innovations for the sector, share lessons learned and facilitate collaboration between its members and other important stakeholders, including regulatory authorities
We deliver environments that provide access for all.
